The reason behind Ramoji-Suman split has seen light from backdoors of ETV Employees. It was said this way by an ETV employee-
"Ramoji Rao has a hold on 6-8 PM program on ETV. Bapineedu, the close associate of Ramoji Rao has been looking after that program. Suman has been enjoying big cake by showing his songs and serials in other times. Prabhakar has bigger cake out of Suman's time and he earned very big in the form of commissions through commercial Ads et al. Suman, although knows about Prabhakar's commissions, he didn't question him due to the 'friendly relation' he has with him. Assumptions say that Prabhakar made around Rs 10 Cr with all the commission stuff and Suman's gifts for him.
That disturbed Ramoji Rao but kept silent. In due course, Suman tried to pull 6-8 PM slot from Bapineedu. Ramoji intervened in that and reprimanded Suman. Ramoji has broken down on Suman in several issues and also pointed out why he kicked out Bapu and Ramana from 'Bhagavatam' serial (Bapu-Ramana have walked out from ETV serial due to ill-treatment and ignorance of Suman). Ramoji also questioned about Suman's relation with Prabhakar. Suman got hurt with Ramoji's words and got wild. He ran upstairs to jump out and commit suicide. Suman had to fly abroad for a critical medical treatment the next day. He has been suffering from a chronic ailment. Family members requested Ramoji to console Suman and he did that later. But Suman didn't melt down. He has been suffocating in the over-influence of his father and no recognition is being given to him since beginning, he feels. He packed up all his cassettes, CDs and paintings to quit the place. Looking at all this, Prabhakar also resigned for his job, knowing that he will be screwed up without Suman by his side. Now, the office of Suman is shifted from Somajiguda to Film City. Bapineedu is looking after the programs now. Suman is under the watch of Ramoji now. He is asked to work only on his hobby-writing songs and working on paints and no powers are vested in Suman's hands now. That is the story of a Rich old man and his son suffering from identity crisis".
ETV employee said all this as a hearsay that has been in circulation in his office.
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